Hyundai and the owners of its cars are a satisfied lot. Not only did the South Korean Automaker take the North American Car of the Year Award with its stylish yet practical Elantra sedan, but, according to J.D. Power and Associates, its customers are the most loyal of all the car owners in the U.S.
J.D. Power’s study tracks brand loyalty by vehicle brand and model by seeing how many car owners stay loyal and to which automakers. This year, the average brand loyalty sits steady at 49%, a full 15 points below Hyundai, which has the highest level of brand loyalty at 64%.
Industry observers believe that the automaker’s winning strategy found success through the updating of many of its models, its competitive pricing and its Assurance buyback program. So if you are searching tote the note lots in your area for a great used car, it may be time to get behind the wheel of a Hyundai.
Meanwhile, American automaker Ford continued its recent stretch of success by tying with Honda for second on the list with a 60% customer retention rate. Also, enjoying some positive customer loyalty news is Jeep, whose rate skyrocketed by 17% to settle at two percentage points above the average.
At the bottom of the list was the double S disappointment of Suzuki and Saab, with 20% and 7% respectively.